More than Money: Milan Patel

Have you noticed that company marketing communications are gradually becoming more useful? Like TM Lewin sends you an email about a shirt sale, just when you are thinking it might be time to order a new one. A lot of that change has been driven by better use of data by marketing communications teams. dotDigital has been a key driver of that change. We spoke to the company's chief executive Milan Patel to discuss the key question: where next in the fast evolving world of digital marketing?